Square Enix wants more overseas revenue

In a statement issued yesterday, Yoichi Wada - Square Enix president,  wants Square Enix to increase overseas revenue from 50% to 75% of total revenues. Even though Financial Times claimed that Square Enix has only 20% of total revenues coming from USA and Europe,  Yoichi Wada states different. A two-fold plan for increasing revenue is at hand, and it is obvious that Square Enix will start working on getting foreign publishers, and diversifying  content according to users in different regions. Read the full statement below …

Yoichi Wada, Square Enix president
It is crucial for us to expand our businesses on a global basis, given the fact that the size of overseas markets is now more than three times as large as the domestic market, we recognize numerous growth opportunities. Our strategy to seize such opportunities is two-fold; (i) strengthen our own distribution channels developed by our local subsidiaries in these geographic areas, and (ii) diversify our content in accordance with user preferences in each area. Through these strategic initiatives, our initial goal within a time frame of three to five years is to raise our foreign sales ratio for console/handheld games from its current 50 percent level to approximately 75 percent. We shall continue our effort to better serve overseas markets.